What weighs 12 tons, is seen by tens of thousands of people a day, and is carrying Iowa’s first Puppy Mill billboard?
That’s right! The Cyride! All summer long the volunteers at Bailing Out Benji have been raising money to purchase Iowa’s first Puppy Mill Awareness Billboard and PSA!
This sign will be seen by the 33,000 students enrolled at Iowa State University, as well as the more than 30,000 Ames, Iowa residents. With 35% of the ISU students coming from other states, not to mention all of the international students who will be reading this message– this has the ability to be seen around the world. We are hoping that this ad will catch some wandering eyes and will educate them about where NOT to get their puppies.
Our ad has hit the city of Ames today, October 18, 2013 and will run for an entire year on two different buses. A close up of the ad shows our message (as you can see below). As you know, one of our passions at Bailing Out Benji is to educate the consumer about the pet store, puppy mill connection. We believe that if there is no longer a demand for puppies, then the supply will dwindle down. This ad is up and running just in time for the busiest period of the year for puppy mill and store owners…. The holidays. It is no secret that more puppies are purchased as gifts between November and the end of December. Can you help us end that? Spread the word that pet store puppies are puppy mill puppies.
Wondering who that cute yorkie is in the PSA? Her name is Scarlett Sunshine and she survived 5 years in a puppy mill. She and her pack have dedicated their lives to educating about puppy mills and we couldn’t think of a better way to honor her memory. I want to thank everyone that helped with this!